Select Works

Training Camp

Women’s Initiative

Inspired by female fans and their personal journey thru sport, and fan pride. Training Camp takes a focused look at athletic influences from the practice and repetition that goes into elevating our female athletes everday.

Concept, Trend, Design, and Art Direction

Women’s Resort

Bealls Outlet

During my time at Bealls Outlet I concepted and designed numerous Women’s Resort collections across a mix of woven and knit tops.

Concept, Trend, Design, Development, Print/Pattern, and Art Direction.

Fanatics Private Label

Upper, Warehouse, Value

I lead Women's Concept, Design, Trend, and Development for licensed private label product across the NFL, MLB, NCAA, MLS, NHL, and Team USA Olympics across all business channels.

Concept, Trend, Design, and Art Direction, Leadership, Mentor

Luxe Lounge

Women’s Initiative

This concept for Women’s Initiative was centered around casual fan support. Each piece was intentionally designed with comfort, and ease of styling in mind. Designed specifically for your everyday wardrobe, Luxe Lounge was a mini collection of “must have“ athleisure essentials.

Concept, Trend, Design, and Art Direction

BRG Private Label

Mens, & Women’s Design

I lead Women's Concept, Design, Trend, Print/Pattern, and Development for Bealls Outlet private label product, and Men’s Concept, Design, Trend, Art Direction, and Development for Bealls Department Store and Bealls Outlet.

First On the Water

Reel Legends BRG

Inspired by the offshore fishing lifestyle this campaign for Bealls Retail Group’s Men’s private label brand Reel Legends was entitled “First on the Water” taking inspiration from the early morning routines, and oceanfront sunsets that lead to the biggest catch.

Concept, Trend, Design, and Art Direction.

Youth Print/Pattern Design

Kid’s BRG Private Label

Throughout my time at Bealls Retail Group I wore a number of hats. One of which was within the art department. I designed artwork for kids merchandise across Baby, Kids, and Teen. My background in apparel design enabled me to be successful with detail orientated discovery elements within Kids’ apparel.

Art Concept, Graphic Trend, Font Pairings, and Print/Pattern.

Leatherbound

Reel Legends BRG

Big game was influenced by all things hunting and outdoors, print direction was driven by camos, and bold statement graphics.

Concept, Trend, Design, and Art Direction.

Santa Squad

Magical Season - BRG

For the Magical Season Holiday program I brought to life “Santa’s Squad” this seasonally focused capsule took inspiration from endless holiday cheer, and the joy of bold festive party dressing. Inclusive of knit tees. (Sadly this collection landed amidst COVID 19 — despite it’s incredible sell thru! Photos on body are not available)

Concept, Trend, Design, Print/Pattern Design, and Art Direction.